It’s the Christmas holidays and I’m at home, avoiding responsibility, watching It’s a Wonderful Life; my one and only Christmas tradition. Each and every year I watch George Bailey fight through adversity, and I am always re-inspired by his hustle. Seriously, by 19, George was the CEO of his own financial institution. At 19, I was the CEO of acne and a bad attitude.
So here I am, drinking Scotch by myself, (which I’m totally ok with) CEO of the same acne, although I lost the attitude portfolio, thankfully, wondering where I went wrong?
So I poured myself another glass and set out figuring out how to be more like George, hopefully before my motivation (aka Scotch) ran out. Luckily for me, it’s a big bottle. I’ll be honest, it took me a few refills to come up with an game plan, but I did, and it starts here:
“I am going to write more for the company blog” *awaits applause* (Spoiler alert: Nobody clapped)
There is no guarantee that the I’m going to write anything of value, but since it’s likely only my mom reading this, (Hi mom) what do I have to lose?
Besides, who doesn’t like drinking out of a Batman glass…Stay classy Fusion FG.
First, let me say, that we are insanely thankful to each and every one of our customers for their crazy support over the last 18 months. I know, every company says the same thing. But we all mean it. There are a lot of athletic leggings and rashguards on the market, especially in the incredibly competitive worlds of BJJ and Yoga, so thank you for wearing ours. Honestly and from the bottom of our nerdy hearts. It’s a rarity to be able to contribute in a meaningful way, to a project you’re passionate about, and to call it work. We get too because of you, so thank you all, truly.
Ok, enough of that, I’m getting misty eyed. Drunk? (Please feel free to take this moment to fill your glass along with me, I promise it will make reading this post more bearable)
There as been a ton going on over the last few months at Fusion HQ, too much to cover in one sitting. Maybe in light of the fact that 2016 is coming to an end, I’ll chat a little about one of my favourite moments of the year: The launch our line of Women’s Athletic leggings.
Our leggings have been in the works since the companies inception, but it took some time to approve designs and products with our licensors. We also spent an inordinate amount of time designing the leggings themselves, trying to ensure that we gave your legs the finest technical material, the right blend, and the snuggest fit. We designed our women’s line with a high waistband and crotch gussets for a comfortable fit and look. Both of which compliment our unique weave that ensures they are nearly opaque. What I mean, is that regardless of your activity, Jiu-Jitsu, yoga, CrossFit, OCR, running or lounging on your couch, nobody is going to see what you are, or are not, wearing underneath. Not all yoga pants are created equal. If you’re wearing hot pink underpants under white leggings, I can’t guarantee that the colour isn’t going to be a slightly visible, especially in the middle of a Berimbolo or a Happy Baby Pose…but what I can promise, is that you’ll look seriously awesome while doing it; because let’s be real, neither of those are flattering poses.
Enough about butt’s, more about tights.
We introduced our line with a classic heroine, Street Fighters Chun-Li. She and Cammy basically fend off a entire group of super jacked, amped up, mansplaining Alfa-douches, and, depending on how good you were at the game, lived to tell their story. Who wouldn’t want to rep that fast-kicking, fireball throwing badass?
“But Chun-Li, check out how flexible I am…”
“You want to see my Kung Fu? I’ll show you” *Chun-Li Spinning Bird kicks Dhalism in the head*
We followed up our Chun-Li leggings with another fearsome femme fatal…(ok, I don’t know if she actually ever killed anybody, but I liked the alliteration) The mother of all good, Queen of Etheria, twin sister to He-Man, vanquisher of the Evil Horde, wielder of the Sword of Protection, the Princess of Power herself, She-Ra!!
If your reaction was “ahhh, who? “ you were likely born after 1990. However, it is never to late to get educated on one of the finest do-gooder cartoons ever created.
Then came the kick-ass-women-of DC Comics-leggings-invasion-spectacular. Better know as TKAWODCCLIS. Fine, nobody ever called it that, but now it’s a thing, because I said so. The often referred and well know TKAWODCCLIS, included some the finest heroines DC Comic had to offer. We kicked off the launch with our much-anticipated Wonder Woman costume leggings, followed by a simultaneous release of the Batman Crime Fighter and Joker Fearless leggings.
All you’re missing to truly become Wonder Woman is a Lasso of Truth! And an invisible plane…and the whole descendant of the God’s thing… you’re almost there!!!
Batman Crime Fighter Leggings: Batman and Cat Woman cleaning up the mean streets of Gotham using their Jiu-Jitsu….
The Joker Fearless Legging: “Hahaha, I don’t want to kill you Batman, what would I do without you, go back to ripping off mob dealers? No, no, No! You, you, complete me”
Most recently, we released our Harley Quinn Bombshell leggings, which we have been quite literally, dying to bring to market. (DISCLAIMER- Nobody actually died or was injured in the process of releasing these leggings…Ok, so I tried a pair of smalls on for kicks, and it nearly cut off the blood flow to the rest of my body. So other than me, our work-safe records remains unblemished)
So, do you want to know about one of our 2017 leggings releases…? I know I said I was just going to talk about the highlights of 2016, but I lied. Sorry. But you’ll be happy I did, because I have a secret and I can’t keep it in any longer. And it’s big. Or at least it’s big in my world.
In early January 2017 we are going to launch a Women’s legging version of our best selling design…The Killing Joke. (A collective gasp was heard across the lands…hopefully?)
What more can I say about Brian Bolland’s insanely iconic art? I think the Joker said it best, “Madness is the emergency exit”
2017 will also bring some other new lines to our roster, Master of The Universe BJJ spats and rashgaurd combos, some amazing TMNT sets for both our adult and kids rashguard lines and a couple new limited release BJJ Gi’s that I’m incredibly excited for.
Anyway, that pretty much wraps up this longwinded post, I hope you all enjoyed it as much as have I enjoyed drinking scotch.
Until next time…I promise it won’t be so long.